Pita Pit – Win a Trip to Seoul

Building awareness of a new product

Pita Pit briefed Satellite to develop a promotion mobisite for their ‘Win a trip to Seoul’ campaign, building awareness of a new product & flavour launched across Pita Pit stores nationwide. The promotion gave consumers the chance to instantly win prizes, including iPhones, AirPods, gym memberships, plus Pita Pit products & merch. Plus go into the draw to win a trip to Seoul. Winners entered their address and selected merch sizing, with the website managing winner comms, digital prizes and inventory. 

Moving the promotion mechanic online

Previously the promotion mechanics for Pita Pit had been managed manually. They wanted to move their promotions online, to streamline & centralise promotion mechanics, gain a better understanding of their audience and show innovation to their network of stores.

Improved access to data

The access to data and detailed reporting was groundbreaking for Pita Pit. The move online offered added value for their stores nationwide, whilst also giving Pita Pit insight on store engagement and participation. This in turn was used to better inform strategy for promotions and consumer engagement tactics moving forward.