Satellite helps Tip Top to share this summer

Having recently enhanced their branding with the crew from Special, Tip Top’s challenge to us was to create something interactive and engaging that supports their new brand messaging: “It’s good to share”. The Tip Top team know how tasty their ice creams are and wanted the opportunity to share that great taste with all New Zealanders.

The Tip Top photobooth

We created a portable Tip Top frozen vending machine attached to a photobooth to tour the country throughout summer.

The vending machine had to hold Tip Top’s classic Favourites ice cream range and have the ability to vend for free and vend 2 products at a time. Our Activations Team love a challenge and set about building the vending machine to do just that.

Each time someone vended their ice creams from the vending machine, the attached photobooth would activate so people could jump in and take a series of photos using a specially designed Tip Top filter. Their best photo could then be shared to their Facebook or Instagram channel, or if they were too shy - emailed to themselves.

The Great Tip Top Summer Tour

Our first spot on the offical Tip Top Summer Tour was at the Kohimarama Yacht Club. Hundreds of people shared a Tip Top Favourite ice cream with their friends and shared their photos using the hashtag #goodtoshare. We’re about to embark on our next locations throughout the country. Stay tuned for a location near you!