Customised experiences for Techweek ’18

Techweek is New Zealand’s annual festival of ‘innovation that’s good for the world’. It was comprised of 540 events nationwide from May 19-27.

Satellite were engaged by Techweek to provide multiple event technology solutions for the 2018 headline event series including registration, comms, interactive and unique mobile companions, attendance tracking, lead generation, as well as onsite support at the four headline events in Auckland, Tauranga, Wellington and Christchurch.

An informative, interactive mobile experience

With an engaged and tech-savvy audience, Satellite saw excellent engagement with the mobile companions and digital experience. Each of the four event mobile sites featured customised content, with delegates only able to view the content relevant to the event they had purchased tickets to.

The mobile site became the hub for each event as the only source for Agenda, Exhibitor, Location, Speaker, Sponsor and General Event information.

Delegates were active at all event in using the mobile site modules, submitting questions via the Live Q&A, Live Polls votes, and providing valuable feedback through customised feedback forms created by the event organisers.

Seamless Eventbrite API integration

A key feature of the Satellite Tag registration platform is the ability to sync ticket sales from compatible ticketing platforms like Eventbrite in real-time, allowing organisers to take in sales right up to event day, and giving delegates an efficient registration experience.

The personalised event capability experience of Satellite Tag was fully utilised as part of Techweek’18 and adapted to meet the requirements of each site around the country with resounding success.