Chemist Warehouse Future Beauty Showcase

Stuff Events approached Satellite to create a unique and engaging activation for the Chemist Warehouse Future Beauty Showcase, aiming to connect influencers with the brands at the event.

The activation showcased an innovative NFC-enabled holographic card, delivered to invitees ahead of the event. This cutting-edge smart card offered a seamless, personalised experience from start to finish.

Before the event, invitees could simply tap their smartphones on the card to access a customised registration page, streamlining the onboarding process. During the event, the card transformed into a versatile VIP pass, granting access to exclusive sessions, instant-win competitions, interactive photo wall, and goodie bag collection. This all-in-one solution elevated engagement and convenience, creating a truly memorable experience for attendees.

Satellite delivered comprehensive end-to-end services for the event, bringing every element to life with precision and creativity. From crafting the overarching concept and producing the NFC-enabled cards to managing event registration and access control, every detail was expertly handled. The team designed and developed an engaging event mobisite, produced captivating video content, and set up an interactive photo booth experience.

Branded kiosks featuring instant-win prizes for Colgate, Rimmel, Nivea, and Wilsons added an extra layer of excitement, while onsite support ensured seamless execution. The innovative integration of NFC technology elevated the attendee experience, enabling effortless access and dynamic engagement with all aspects of the event.